Inside CoPress

We’ve let our advisory board lapse somewhat and I think it’s wise to put that together again with the hope of actually getting their feedback on big milestones (most notably the re-relaunch of the hosting and support program).

I did a bit of research last week on what startups normally do with their advisory boards. Fortunately, OnStartups Answers has a few really valuable threads on this topic. Basically, there are two directions we can go. One is to recruit a board of advisers that is volunteer, not necessarily required to respond to queries, and that we talk to occasionally. Two is to recruit a board of advisers that we compensate in some form and have a more formal relationship with. After talking this through a bit, it makes more sense to go with the former with where we are currently. Albert made a good point that if we are depending on the advice and input of any one person heavily, it would probably just make more sense to hire them as a consultant.

I see the steps as:

1. Email the people we want to have as our advisers and see if they’re interested
2. Put together a Google Group or some sort of mailing list for conversations
3. Encourage them to subscribe to this blog and send the bigger things we want input on to the list serv

Related, there’s a really good interview with Giacomo Guilizzoni, founder of Balsamiq, that a couple of threads pointed to:

We don’t have any formal agreement nor do we meet regularly. Mostly I email them whenever I have a question I know they’ll be able to the answer, to or we meet on Skype once in a while (we try to shoot for once a month but somehow haven’t been able to keep a regular schedule with anyone. Things get in the way.) We all got together for a big crab-dinner feast in San Francisco in May, something I hope to turn into a yearly tradition.

It’s pretty informal, but every time I have some sort of contact with one of my advisers, I learn something. Or they say something that gives me an idea, or gets me unstuck. That’s what talking to smart people will do. I always say that one could do a lot worse than trying to be excellent, because “excellence attracts excellence”, and when you’re in that circle, even once in a while, magic happens.

He’s got an example letter for when we want to put together an advisory board page. I’m also very interested in his approach to transparency on the company blog, and want to reopen the discussion on how transparency applies to us in the form of a blog post when I have the time to put it together.